This is a series of designs I did for a rebranding project. The idea behind this was to create a new identity for an already existing brand. I chose to recreate the identity by focusing on a particular audience and researching what these people would expect from their jeans. My thought process for this project included researching types of cars, jobs, activities, books and interests this target audience would have. This helped me to build an understanding of how these people would live and what would be appealing to them as consumers.

Wuthering Heights Cover

This is a piece I did based on the novel Wuthering Heights. For my thesis this year I've been focusing on dual meanings and images in my work - in this image I used animals to evoke emotion. This piece was a long process for me and I'm so happy that I've finally worked it up to a stage that I'm happy with! More thesis work on the way!!!!